Rate-shopper lead services and mailers reach a broad list, or a lead already sold to several officers, with no intent check, so whether anyone is actually in-market is luck of the draw. Drill the vein instead: reach the households in-market for a purchase, a refinance, and rates right now, for the same or less than you spend today.
Toggle the two methods, let it play, or size your own campaign. Same claim, two very different ways to work it.
A rate change or a new listing raises the right question: can I get a better rate, and how much home can I afford? It moves people. But that interest is liquid: it flows to whoever follows up first, a shared-lead buyer, a big-bank ad, the first loan officer to return a call. You paid to create the demand. Without a way to capture it, you fund a competitor's pipeline.
Pay to reach a whole ZIP built on demographics alone, convert a single-digit sliver on the day, and let the rest of the interest you created leak to whoever follows up next. No intent check, so it is luck of the draw.
Reach the households actively researching a purchase, a refinance, and rates now, arrive while the intent is fresh, and keep far more of the demand you created, every record identified and workable.
Illustrative. Response and split vary by list, offer, and market. The point-in-time in-market share for a considered purchase like advice is small, which is exactly why a demographic list cannot tell you who they are.
We do not sell you a spreadsheet. IDMS™ takes you from a signal to booked revenue, and hands you the content to work it.
Modeled for mortgage intent, so the signals map to how borrowers actually behave.
Our exclusive process turns raw signals into clear reports and record data sheets you can use.
The Records-To-Revenue Tactical Playbook™: 10 emails, 5 letters, and 5 phone scripts with matching voicemails, done for you.
Work fresh, in-market records and book appointments. Measured by ROMS, not vanity metrics.
For the first 100 qualifying orders, the one-time onboarding that builds and delivers your Records-To-Revenue Tactical Playbook™ is waived. A 500-record starter runs a one-time $10 per record. Qualifying orders: 500+ single pull, and all 90-day and 12-month programs. Records are billed by the cadence you choose; you only pay for records actually delivered.
Price an order, project your return, and see how intent data compares to every other way to find a client.
Target up to five ZIP codes, 200 records per month minimum. We confirm available inventory, then send a secure payment link. You are billed only on records actually delivered.
The Intelligent Data Marketing System™, in three depths for mortgage brokers and loan officers. Every claim is backed by independent sources.
The core argument in a fast read: luck of the draw versus concentration, and the numbers behind it.
Download (PDF) →The full white paper: attention to intention, ROMS, the Playbook, and the Founders Offer.
Download (PDF) →The deep version with the full evidence base, comparisons, and objections addressed.
Download (PDF) →Book a short, no-pressure demo. We will show you MyIntentData™ live, pull a sample for your ZIP, and model the ROMS against the marketing you are running today.
Prefer to talk first? Call 888-888-6001 or email info@elitewealthnetwork.com
